First, let’s understand keywords. A keyword is any word that someone uses to search for something on the internet.
Read that last sentence again and then consider the importance of using the “right” keywords so that your item can be found. Selling online is pretty well a numbers game – so many views will equal a sale. If your item has low views then the longer it is going to take to sell. So, how does one come up with the right keywords?
Let’s take the example of a Chippendale side table. I think many people would describe this table as follows:
Lovely Chippendale side table done in mahogany with claw feet. Excellent condition. Measures….(etc., so on and so forth).
If this is how you would list this item, you missed the boat. Do you automatically “assume” that your buyer knows as much as you do about furniture? When listing it is very important to think like a layman. Assume they saw the style but can’t remember the name or are looking for something to match furniture that they inherited – and again, do not know what it is.
So, how would I list this item? This antique Chippendale side table has cabriole – bowed - legs and claw feet. This vintage piece is made of mahogany. Excellent condition. Measures…(etc., so on and so forth).
So what did I do? In the first ad, these would be your search terms that people could use to find you.
In the re-write, these would be your search terms that people could use to find you.
I more than doubled the number of keywords. And remember, these key words can be put in combination. An example someone could search for ‘vintage table claw feet’ or ‘vintage table mahogany bowed legs’.
I know that keywords can be a little confusing on some types of items. The most important thing is to list the actual item but also list it as if you didn’t know what it was. This will ensure that you are listing for the layman that is looking for exactly what you have but don’t know what it is.