Showcases in the Mall - Antiques with Gary Stover
Posted June 11 | 0 favorites
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I've always thought that the most important factor in the success of the antique mall that I work out of, the Brass Armadillo Antique Mall in Denver, is their system for handling sales of items in the locked showcases. The Mall is about an acre in size. There are about 500 locked showcases, 100 unlocked showcases, and about 250 booths. The square footage devoted to showcases is no more than 30% of the total, yet management tells me that about 50% of total $ sales derive from sales from the showcases. In this week's program, with the help of a person who works in the showcase sales system, I'll try to explain how the Mall handles the significant volume of sales & enquiries from customers that want to look at things in the locked cases, and at the same time do this expeditiously. No customer wants to wait for a person who might be in the middle of doing something else to go find a key to show her an item where she can't see the price tag! The Brass has figured out how to make the process quick & easy. Hint--you need to devote the manpower to make it happen! Gary George R. “Bob” Caron Archive - Enola Gay http://www.iantique.com/marketplace/category/327/Americana/listings/26860/George-R-(Bob)-Caron-Archive-Enola-Gay.html High End Pocket Watches - http://www.iantique.com/videos/7/2314/high-end-pocket-watches-antiques-with-gary-stover William Winer Cooke at the Little Bighorn - http://www.iantique.com/videos/7/2352/william-winer-cooke-at-the-little-bighorn-antiques-with-gary-s The Demise of Book Stores, Not! - http://www.iantique.com/videos/7/1739/the-demise-of-book-stores-not-antiques-with-gary-stover http://www.iantique.com/videos http://www.brassarmadillo.com/shop/denver-co/
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